It's easy to delay working on our goals when the day-to-day stuff takes up so much of our time, the need to shift the focus from value to values is a challenge that business leaders worldwide are taking on board. I work with recalibrating the corporate compass and then being cohesive and unwavering in navigating it.
Departure from a businesses core purpose or goals, will end up with divergent leadership exhibiting a variety of behaviours, which in turn lead to confusion among the organisation’s people.
To avoid this kind of value destruction, businesses must identify and articulate a corporate purpose that takes into account their total contribution to society, and aligns the interests and priorities of management, boards and shareholders with those of wider stakeholders.
When an organisation's purpose has been defined with a genuine commitment to the social good, and that purpose drives consistent values, behaviours and integrity from top to bottom, employees will trust and feel confident in who they are and what their organisation stands for. And the public will trust the business, too – triggering the virtual circle of trust and value that benefits not just shareholders.
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